CUPRA Exponential Experience

At my time at Breach, I was part of this really cool project as a technical artist, the CUPRA Exponential Experience is an immersive, "phygital" (merging physical and digital) racing concept. Participants drive a real CUPRA UrbanRebel racing car while wearing a Virtual Reality (VR) headset. The headset projects a digital track in real-time, allowing drivers to race in a video-game-like environment.

I was responsible for the Houdini track tool for this project integrated into unity using Houdini Engine, the track is generated with all its elements by a curve input based on real world data. The procedural approach for the track helped us speed up the production time by fast iterations, especially before any event taking place.